I help creators build brands that outlast trends.

From burned-out marketer to brand mentor

I spent the first eight years of my career inside agencies, building campaigns for companies whose names you'd recognize — and quietly losing my own voice in the process.

When I finally stepped out on my own, I had to relearn everything from scratch: how to position myself, how to write like a human, how to charge what I'm worth. The frameworks I built to get unstuck are exactly what I teach today.

Now I split my time between teaching, writing, and a small community of people building brands they're proud of. This is the work I was always meant to do.